Even before he graduated from college, Brandon was on the forefront of experience-based marketing, playing Aubie, Auburn University’s iconic tiger mascot at sporting events, community outreach programs and on-campus activities. This early experience shapes his keen understanding of how to emotionally connect with consumers and channels his boundless energy and talent into the brand activations he supports.
As an Assistant Brand Manager at ignition, Brandon supported several of the agency’s NGO, non-profit and corporate clients, including Coca-Cola, BP and the United Nations Foundation.
Brandon was a key cast member of ignition‘s activation of the Coca-Cola Happiness House at the Vancouver 2010 Olympics. He was part of the early team that managed onsite construction and logistics. During the Olympics he served as a Happiness Ambassador to promote happiness and Coca-Cola to consumers at the Olympic Pavilion through personal and memorable consumer connections.
Prior to his tenure at ignition, Brandon worked at the U.S. Olympic Committee’s National Governing Bodies (NGB) Business Development and Events office, assisting a core team of three with sharing best practices of revenue generation amongst the different sporting bodies of the U.S. Olympic Family and organizing events prior to the Vancouver 2010 Winter Olympics. Following the Olympics, Brandon volunteered at the athlete village in Whistler helping to coordinate entertainment options for the athletes of the 2010 Paralympic Games.